The Challenge of Digital Evolution: Software vs Solution

By Jose Miguel Ansoleaga
Oct 09, 2023

The evolution of ESG reporting towards a digital transformation, where data analysis can be in real time and online, allows generating levels of transparency and spaces of trust with stakeholders never seen before.

The challenge of evolving towards digital solutions and transformation in companies is a path that can sometimes be complex, as are all processes of change and transformation within organizations.

Not infrequently, these change processes leave leaders struggling with management of different dimensions; from revenue generation to front-line operations; or from supply chain logistics to customer service excellence.

It's not just about applying solutions that others have tried, or thinking about unique recipes that are applied with software. These transformations should be understood as a process. A path that must lead to achieving the objectives that have been set from the beginning, where the objectives of the business and the transformation must be aligned.

From this perspective, Phi Research contributes to this process as a critical enabler, seamlessly merging business perspectives with technology solutions. Its approach seeks to harmonize data, integrating it with processes and aligning it with strategic business objectives.

This Digital Evolution framework proposed by Phi Research is part of a comprehensive strategy that allows organizations to navigate the intricate path of digital transformation. This structure ensures that companies can adapt, grow and stay at the forefront of innovation, maintaining a harmonious balance between business aspirations and technological advancement.

As this path must be traveled at every step to be successful, in a first phase it is required to create a clear and convincing vision of transformation, or what Phi Research calls "sculpting the vision". This requires engagement to understand the 'why' of this digital journey, identifying pain points and identifying and enlisting key senior leaders as influencers to ensure long-term success.

Then it is required to design and build a roadmap, which allows us to develop new processes, identify dependencies and create multiple routes to address various objectives and points that can be "bottlenecks". In this phase, the essential thing is to recognize that not all transformation can occur in a single path, strengthening adaptability and customization tailored to the problems.

On the other hand, these organizations capture and implement the best practices that generate value. To do this, measuring and monitoring these successes, as well as transparently communicating progress, becomes essential. This new phase is based on recognizing that each company's transformation journey is unique and seeks to create a successful pace of transformative projects.

Finally, when this path has been traveled, it is time to embrace Change. Connecting and training team members allows new processes to take root, while addressing emerging pain points, whether technical or change related. It recognizes that change management is an ongoing process and emphasizes active listening, problem-solving, and empowerment of junior leaders.

For all these reasons, the framework that Phi Research proposes for digital transformation offers a comprehensive approach that allows navigating the complexities of this process. This is achieved by aligning business objectives with technology solutions, enabling data-driven processes, and harmonizing disparate aspects of an organization. Phi Research plays a vital role in this process, bridging the gap between business needs, business information and technology solutions.

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