Building a Data Strategy for Gen AI: After Curation Comes Quality

By Matt Curtis
Feb 21, 2024
According to a study by Gartner, poor data quality costs organizations an average of $15 million per year in losses.

Self-service analytics has not delivered on its promise, primarily due to a lack of widely distributed skills necessary for effective utilization at scale. As a result, companies have invested heavily in building dashboards that are underused, overly complex, and poorly tailored to their audience's needs. Generative AI offers an opportunity to rethink how data access and analytics are democratized. For example, leveraging Generative AI as a user-friendly interface to query datasets via text input can provide decision-makers with faster and more streamlined solutions. However, concerns about the quality and accuracy of raw data remain prominent. As we embrace the Generative AI era, it becomes imperative for companies to prioritize comprehensive data governance, ensuring oversight from data entry to usage.

Data Governance in Data Entry

The foundation of data governance begins with data entry, where data ownership and responsibility are established. While data ownership technically begins once data is submitted into source systems, proactive engagement by the data team at this stage is crucial. By collaborating with business teams, the data team can provide expertise on clarifying data entry standards and types, thereby reducing variation in data quality. This includes establishing clear guidelines for data formatting, validation rules, and data integrity checks to ensure consistency and accuracy from the outset.

Data Governance in Data Collection

As data flows into organizational repositories from various sources, effective data governance practices are necessary to manage the collection process. This involves establishing protocols for data acquisition, integration, and normalization to maintain data integrity and coherence. Data governance frameworks should address data lineage, metadata management, and data classification to facilitate traceability, understandability, and accessibility of collected data. Additionally, data governance policies should govern data stewardship roles and responsibilities, ensuring accountability and oversight throughout the data collection process.

Data Governance in Data Usage

Once data is collected, it becomes essential to govern its usage to ensure that it remains fit for purpose and compliant with regulatory requirements. Data governance frameworks should encompass policies and procedures for data access, authorization, and usage permissions, safeguarding sensitive data from unauthorized access or misuse. Moreover, data governance plays a crucial role in facilitating data discovery and cataloging, enabling data teams to locate and leverage relevant data assets effectively. By promoting transparency and accountability in data usage, organizations can foster a culture of data-driven decision-making while mitigating risks associated with data misuse or non-compliance.

Improving Data Quality through Governance

Effective data governance practices contribute significantly to improving data quality throughout the data lifecycle. By enforcing standardized data entry procedures, ensuring data integrity during collection, and establishing controls for data usage, organizations can minimize errors, inconsistencies, and inaccuracies in their data assets. According to a study by Gartner, poor data quality costs organizations an average of $15 million per year in losses. By investing in robust data governance frameworks, organizations can mitigate these costs and unlock the full potential of their data assets for driving business value and innovation.

Enabling Accessible Usage by Data Teams

In addition to improving data quality, data governance also plays a crucial role in enabling accessible usage of data-by-data teams. By providing clear guidelines for data access and usage, organizations empower data teams to leverage data assets effectively in their analysis, modeling, and decision-making processes. Moreover, by centralizing data governance efforts and promoting collaboration between data and business teams, organizations can break down silos and streamline data-related workflows, enhancing cross-functional communication and knowledge sharing.

Conclusion

effective data governance from data entry through data collection and into data usage is essential for improving data quality and enabling accessible usage by data teams. By establishing clear guidelines, standards, and processes for data management, organizations can ensure the reliability, integrity, and compliance of their data assets while maximizing their value for driving business success. As data continues to proliferate and become increasingly integral to organizational decision-making, investing in robust data governance practices remains imperative for staying competitive and resilient in today's data-driven landscape.

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